I have found a new niche market. Well, it's hardly new, but it's new to me, so I call it new.
The other day, I came home to find recently delivered copy of Men's Health on the table. I think it was a trial issue, as I don't recall having placed an order for such a magazine. These are usually the magazines I tend to avoid: ripped man on front, scantly-clad female at his side, cover littered with headlines such as "Lose that gut now!" and

"Schwarzenegger's Secret Shake!" and "20 amazing ways to drive her wild!" I am not exactly for want of any of these hidden gems, so I usually avoid the magazine in whole.
But this time I looked inside, and I must admit, it was kinda cool. There was plenty of the aforementioned excesses, but there was something that caught me off guard. This is a man's magazine. It is not a magazine about men, per se, but a magazine for them. The difference may seem small, but I noticed it (aren't you proud?).
Everything about this magazine reeks of manhood. It is as random and varried yet wholly predictable as the average male mind. The articles are short and easy to read, and they even have the single main point of the article listed in color boldface in case you missed it. On one page, I can learn how to tune up my hot rod, train my body for a triathlon, cook salmon on a grill, hit out of a bunker, and keep my prostate healthy. All of this is on the same two pages! It would be impressive if they kept that chaos going for 10-20 more, but this magazine managed to do it for more than 140! That's impressive.
It's impressive to me because they've truly encapsulated the niche market. It's like, "Yes, someone actually understands a shallow man and can make a magazine for him." I don't know why, but it made me laugh. Most popular magazines have some clear agenda in the material they present: politics, stock prices, computer software, sporting events, clothing, etc. Those things are obviously all niche markets, but how many could boast such a wide array of options as this one? The possibilities are simple, yet surprisingly endless. And who would dare print the same stuff month after month, still hoping to keep their readers interested? Well they pull it off, and for that I salute them.